The Visual Archive

Critical Thinking and Making — Spring  2025

WEEK 4 | Archive ⇄ Space

While you are defining your individual research inquiry we will explore experimental ways of visual form-making. These methodologies can inspire the visual direction of your final archive project.
     This week’s experiment takes you out in the streets (if that is safe for you) for field studies and footage gathering.

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Reading

  • Perspectives: Negotiating the Archive
    @Tate, Sue Breakell
    “Archives are more prominent than ever, not only in art practice and theoretical discourse but also in popular culture.”
    — Make sure save quotes/ citations for all your readings in your research document.

Experiment 3: Urban Field Studies

  • Step 1: Identify
    Based on your research inquiry, decide for a physical location near to you. A street, a building, a corner, a park, a room, (…)
  • Step 2: Observe
    Take a camera (mobile phone) and and spend at least two hours at your location. As a visual journalist, study the environment from different perspectives (zoom in, zoom out) and take pictures of lines & shapes, positive and negative spaces, patterns & textures, and typography & letters. 
  • Step 3 Create
    Tutorial: Using Photoshop to create the Urban Type Collages. Get the password from Canvas.
    • 7×7 inches, black & white only.
    • Apply the demonstrated method combining: Image>Adjustment>Threshold and “Multiply” layers.
    • Take into consideration how your seven compositions become a series to represent the same inquiry in different ways. 
    • Print and crop your collages for class.
    • Add them to your research document.


Optional readings:
Beautiful (Then Gone). A short documentary on the work and life of San Francisco designer, Martin Venezky. (14min)
→ Martin Venezky’s work in the letterform archive.
→ Appetite Engineers Promotion


Optional reading:
→ Scott McCloud. Understanding Comics, Chapter 5, pp 118-137.

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